Privacy Policy

Last Updated: 02.01.2026  

Adlår Castra UK Ltd (“we,” “our,” or “us”) is committed to protecting your privacy and ensuring the lawful and transparent handling of your personal data. This Privacy Policy explains how we collect, use, store, share, and protect your information when you visit our website, https://adlar.co.uk/ (the “Site”), or interact with us online or offline. 

We comply with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and all other applicable UK data protection laws. 

 

1. Information We Collect

We collect both Personal Identifiable Information (PII) and Non-Personal Data to operate our business, respond to enquiries, and run marketing activity. 

1.1 Personal Identifiable Information (PII) 

We may collect the following information when you voluntarily provide it: 

• Name 

• Email address 

• Phone number 

• Address (if supplied during service enquiries) 

• Details relating to your enquiry 

1.2 Non-Personal & Technical Information 

Collected automatically when you use our Site: 

• Browser type and version 

• Device information 

• IP address (approximate geolocation only) 

• Pages visited and time spent on the Site 

• Traffic source (e.g., Google, ads, referral sites) 

 

2. How We Collect Information

2.1 Direct Collection 

You provide data when you: 

• Submit a contact form 

• Request information or a quote 

• Sign up for marketing communications 

• Engage with us via phone, email, or SMS after submitting a form 

2.2 Automated Collection (Cookies & Tracking) 

We use cookies and tracking technologies to analyse behaviour and improve marketing performance. These include: 

• Google Analytics (GA4) 

• Google Tag Manager (GTM) 

• Meta Pixel (Facebook & Instagram advertising) 

• Microsoft Clarity 

• Google Search Console 

These tools may track how you use our Site and help us measure performance, advertising effectiveness, and user behaviour. 

2.3 Third-Party Collection 

Some data is processed indirectly when advertising platforms match your behaviour with their own user profiles to deliver personalised ads. 

 

3. How We Use Your Information

We process personal data for the following purposes: 

3.1 To Respond to Your Enquiry 

When you submit a contact form, we use your information to: 

• Contact you via phone, SMS, or email 

• Provide information relevant to your enquiry 

• Deliver follow-up communications related to our services 

3.2 CRM & Email Marketing 

Your details will be: 

• Stored securely in our CRM system 

• Automatically added to our email marketing platform to receive relevant updates and marketing content unless you opt out at any time 

You can unsubscribe from marketing emails instantly via the link in any message. 

3.3 Website Performance & Analytics 

We use analytics and tracking tools to: 

• Understand user behaviour 

• Improve website functionality and content 

• Enhance marketing effectiveness 

Cookies and tracking technologies allow us to deliver ads tailored to your interests on platforms such as Facebook, Instagram, and Google. 

3.4 Marketing & Advertising 

We may use the data collected to: 

• Deliver personalised ads on Meta, Google, or other digital platforms 

• Build anonymised remarketing audiences 

• Measure advertising performance 

3.5 Legal Obligations 

We may process or retain data where necessary to: 

• Comply with UK GDPR and other laws 

• Maintain business records 

• Respond to legal requests or enforce agreements 

We do not sell or trade your personal data. 

 

4. Data Sharing & Third-Party Services

We may share data with trusted third parties who assist in operating the business, including: 

• CRM and email marketing platforms 

• Web hosting and IT service providers 

• Analytics providers (e.g., Google, Meta) 

• Advertising platforms for targeted marketing 

• Professional advisors (e.g., legal or compliance experts) 

All third parties are required to comply with data protection legislation and may only process your data according to our instructions. 

We will only disclose personal data to legal authorities where required by law. 

 

5. Legal Basis for Processing

Under UK GDPR, we rely on the following legal bases: 

• Legitimate Interest: responding to enquiries, using analytics, CRM storage, remarketing, running our business efficiently. 

• Consent: sending email marketing communications (you may withdraw consent at any time). 

• Contractual Necessity: providing information or services you have requested. 

• Legal Obligation: compliance with applicable laws. 

 

6. Cookies & Tracking Technologies

6.1 What Are Cookies? 

Cookies are small files stored on your device that help the Site function and allow us to understand usage patterns. 

6.2 Types of Cookies We Use 

• Essential Cookies – Required for basic website functionality. 

• Analytics Cookies – Used by Google Analytics, GTM, Microsoft Clarity, etc. 

• Marketing Cookies – Allow personalised advertising using Meta Pixel, Google Ads, and similar platforms. 

6.3 Managing Cookies 

You can manage or disable cookies via your browser settings. Some features may not work correctly if cookies are disabled. 

A separate Cookie Policy is available with more detail. 

 

7. Data Retention

We retain personal data only as long as necessary to: 

• Respond to enquiries 

• Provide services 

• Maintain accurate records 

• Comply with legal obligations 

Once no longer required, data will be securely deleted or anonymised. 

 

8. Data Security

We implement multiple security measures to protect your information: 

• SSL encryption on the Site 

• Secure CRM storage and access control 

• Regular IT and website security monitoring 

• Staff access only on a need-to-know basis 

No system is entirely secure, and we encourage users to exercise caution when sharing information online. 

 

9. Your Rights Under UK GDPR

You have the following rights: 

• Right of Access – Request a copy of your data. 

• Right to Rectification – Correct incorrect or incomplete information. 

• Right to Erasure – Ask us to delete your data where permitted by law. 

• Right to Restrict Processing – Limit how we use your data. 

• Right to Data Portability – Receive your data in a portable format. 

• Right to Object – Particularly to processing for direct marketing. 

• Right to Withdraw Consent – At any time for marketing communications. 

Requests can be submitted using the details below. Proof of identity may be required. 

 

10. Children’s Privacy

Our services are not intended for individuals under the age of 13. If you believe we have collected data about a child, please contact us immediately. 

 

11. Updates to This Privacy Policy

We may update this policy to reflect legal, technical, or business changes. Updates will be posted with the revised “Last Updated” date. You are encouraged to review this page periodically. 

 

12. Contact Us

If you have questions or wish to exercise your data rights, contact: 

Adlår Castra UK Ltd 
Email: info@adlarcastra.co.uk 
Phone: 01252 268 669 
Website: https://adlar.co.uk 

By using our Site, you acknowledge that you have read and agree to this Privacy Policy.