The Value of Home: Why More Homeowners Are Choosing To Improve Rather Than Move

From rising moving costs to changing lifestyles, several trends are reshaping how homeowners think about their next move. Here’s what’s driving the UK’s renovation boom, and what it could mean if you’re deciding whether to renovate or relocate. 

Quick Answer 

More homeowners are choosing to improve rather than move because the cost of relocating has risen, people are staying in their homes for longer, and today’s renovations are increasingly focused on creating homes that perform better, not simply homes that are bigger. 

More homeowners are staying put. But this isn't just about money. More homeowners are staying put. But this isn’t just about money. 

For years, moving home was often seen as the natural answer when life changed. Today, the picture is changing. 

Across the UK, homeowners are investing in the homes they already own rather than starting again somewhere new. While rising moving costs are certainly part of the story, they’re only one piece of a much bigger shift. 

Changing lifestyles. Longer-term planning. Greater expectations of comfort and energy performance. Together, they’re redefining what home improvement looks like. 

So what’s really driving the trend? 

 

 

 

1: Moving costs have changed the maths

Buying a new home has always been expensive. 

What’s changed is the total cost of moving

Alongside the purchase price, homeowners now need to budget for Stamp Duty, legal fees, surveys, removals, mortgage arrangement fees and, in many cases, improvements to the new property itself. 

For many households, those costs quickly add up to tens of thousands of pounds. 

It’s prompting more homeowners to ask a different question: 

Could that money be better invested in the home we already have? 

That’s one reason renovation has become a more attractive option. 

Rather than spending money on the process of moving, homeowners are increasingly choosing to spend it on improving the way they already live. 

What this means: Improving your current home may allow you to direct more of your budget towards upgrades that add long-term value and improve everyday living. 

 

 

 

2 Homeowners are renovating because they’ve already decided to stay 

One of the most interesting findings from the latest 2026 UK Houzz & Home Study isn’t how much people are spending. 

It’s how long they expect to stay afterwards. 

The research found that 71% of renovating homeowners expect to stay in their home for 11 years or more after completing their renovation. That’s a significant shift away from renovation as a short-term strategy to maximise resale value. 

Instead, many homeowners are investing with long-term living in mind. 

That changes the kinds of decisions people make. 

Projects are increasingly judged not only by how they’ll affect a future sale price, but by whether they’ll make everyday life easier, more comfortable and less expensive to run. 

What this means: Renovation is becoming less about preparing to leave and more about creating a home you’ll enjoy living in for years to come. 

 

 

 

 

3 Our homes are expected to do much more than they used to

Home isn’t just where we sleep anymore. 

For many people, it’s where we work, exercise, study, entertain and spend more time than previous generations ever imagined. 

The Office for National Statistics continues to report that hybrid working remains a significant part of working life across Great Britain, meaning millions of people now rely on their homes throughout the working day as well as evenings and weekends. 

As our homes take on more roles, our expectations naturally change too. 

A spare room becomes an office. 

A kitchen becomes a workspace. 

The temperature of a room suddenly matters when you’re spending eight hours there rather than one. 

It’s no surprise that homeowners are looking for ways to make existing homes work harder. 

What this means: Modern home improvements are increasingly driven by lifestyle changes rather than a lack of space. 

 

 

4 Home Improvement is Shifting from Cosmetic to Performance Upgrades

Not long ago, the phrase home improvement usually brought to mind loft conversions, extensions and new kitchens. 

Those projects remain popular. 

But today’s homeowners are also investing in something less obvious: how their homes perform. 

That means improving insulation. 

Replacing ageing windows. 

Reducing energy use. 

Upgrading heating systems. 

Improving ventilation. 

These projects may not be the first things visitors notice, but they influence how a home feels every single day. 

They’re also investments that can reduce running costs, improve comfort and help prepare a property for the future. 

It’s a sign that home improvement is becoming less about appearance and more about performance. 

What this means: The most valuable improvements aren’t always the most visible—they’re often the ones that improve how a home works. 

 

 

 

5: ‘Adding value’ means something different today

Traditionally, adding value meant increasing a property’s market price. 

That still matters. 

But it’s no longer the only measure homeowners consider. 

Today’s renovation decisions are just as likely to be influenced by questions like: 

  • Will this make the house more comfortable?  
  • Will it reduce our energy bills?  
  • Will it support the way we live now?  
  • Will it still meet our needs in ten years?  

In other words, homeowners are increasingly thinking about liveability alongside resale value. 

That’s a subtle shift, but an important one. 

Because it changes the purpose of home improvement itself. 

What this means: Adding value is no longer only about future buyers—it’s about improving the experience of the people already living there. 

Should you improve or move? 

There’s no universal answer, but asking yourself a few questions can help. 

Improving may be the better option if… 

Moving may be the better option if… 

You love your location and community. 

You need a completely different location or lifestyle. 

Your home has the potential to adapt. 

Your property can’t realistically meet your future needs. 

You’re planning to stay for several years. 

Renovation would cost more than relocating. 

You’d rather invest in your existing home than moving costs. 

Your priorities have fundamentally changed. 

The bottom line 

The UK’s renovation boom isn’t driven by a single trend. 

It’s the result of changing finances, changing lifestyles and changing expectations. 

People are staying in their homes for longer. 

They’re asking more of them. 

And they’re increasingly investing in improvements that make them more comfortable, more efficient and better suited to modern life. 

If you’re deciding whether to renovate or relocate, the most useful question might not be: 

“Could we move?” 

It might be: 

“Could this home work better?” 

Frequently Asked Questions 

Is it cheaper to renovate or move? 

It depends on the scale of the work and your local property market. However, once Stamp Duty, legal fees, removals and other moving costs are taken into account, many homeowners find that investing in their existing home offers better long-term value. 

Why are more homeowners renovating instead of moving? 

A combination of rising moving costs, longer home ownership, hybrid working and a greater focus on comfort, efficiency and future-proofing has made renovation an increasingly attractive option. 

What home improvements should I prioritise? 

That depends on your goals. If you’re planning to stay in your home for the long term, it’s often worth prioritising improvements that enhance everyday living, such as insulation, heating, ventilation and layout, alongside cosmetic upgrades. 

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